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HRH The Prince of Wales delivers keynote speech at World Economic Forum

Today, His Royal Highness The Prince of Wales delivered a keynote speech at the World Economic Forum in Davos, Switzerland. The speech focused on the importance of creating sustainable business models and called for the urgent need for a new economic model putting people and planet first.

The Prince challenged global business and finance executives in Davos to lead a “paradigm shift, one that inspires action at revolutionary levels and pace” to prevent the approaching environmental catastrophe.

He said, “Do we want to go down in history as the people who did nothing to bring the world back from the brink in time to restore the balance when we could have done? I don’t want to. And just think for a moment – what good is all the extra wealth in the world, gained from “business as usual”, if you can do nothing with it except watch it burn in catastrophic conditions?”

Read The Prince’s entire keynote speech here.