Prince’s Trust Canada and Cineplex helping Canadian young people overcome obstacles to employment

March 20, 2019

Prince’s Trust Canada and Cineplex have been teaming up to help Canadian young people get employability skills training, gain practical work experience, build self-confidence and get jobs through the Get Into Customer Service program.

The Get Into youth employment program was developed in the UK by The Prince’s Trust. After a decade of success, the program was brought to Canada in 2016 and adapted to the Canadian context. Supported by visionary funders like RBC and KPMG, it gives young people the opportunity to develop new skills while allowing employers to improve their equitable hiring practices, diversify their workforce, fill skills gaps and tap into a new pool of candidates.

Each program is run in collaboration with a local youth employment agency that serves young people facing barriers to employment. The community organization provides in-class practical skills training and collaborates with the employer partner to provide job-specific and sector-specific training. Participants then receive on-the-job experience alongside a “Buddy Staff” who provides coaching and mentoring.

This unique approach to hiring is allowing employers like Cineplex to save on recruitment costs and hire based on a young person’s attitude, rather than on their past work experience or ability to write a traditional resume.

Cineplex has been an important employer partner for Prince’s Trust Canada and this March, the two organizations will celebrate their 10th cohort working together. The program has run in nine different theatres in cities across Canada including Calgary, Winnipeg, Toronto and Ottawa. So far, 113 young people have benefited from the training and Cineplex has gone on to hire 73% of them.

Prince’s Trust Canada looks forward to building on this successful relationship with Cineplex and expanding the Get Into Customer Service program to more cities across Canada – helping even more young people build confidence, overcome obstacles and reach their potential.

To learn more about Get Into visit:

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