Prince’s Trust Canada encourages Canadians to Buy Veteran this Remembrance Week

October 29, 2019

Prince’s Trust Canada, a national charity established by His Royal Highness The Prince of Wales, is encouraging Canadians to buy from veteran-owned businesses this Remembrance Week.

Since 2012, its Operation Entrepreneur program (POE) has been providing Canadian Armed Forces veterans with the training, tools and resources they need to build confidence, develop networks and start their own businesses. So far, they’ve helped launch more than 370 businesses in a wide range of sectors, in communities across Canada.

As a tangible way to support veterans and show your appreciation to the men and women who have served our country, you can use POE’s Buy Veteran business directory ( to find veteran-owned businesses online and in your community. There are hundreds of businesses listed offering a range of products and services including dog treats, coffee shops, consultants, designers, cabinet makers, home inspectors, fitness coaches and more.

“Although our Buy Veteran campaign occurs during Remembrance Week, we encourage individuals and organizations to support veteran-owned businesses year-round,” said Sharon Broughton, CEO of Prince’s Trust Canada. “When you buy from one of these businesses, you’re not only receiving a great product or service, you’re supporting a veteran in their new life mission.”

Operation Entrepreneur’s signature program element is a business boot camp providing veterans with seven days of business training held on university campuses. Participants arrive with a developed business idea and learn best practices in marketing, finance, business planning and accounting from business school faculty. They participate in mentoring forums with local entrepreneurs, receive one-on-one coaching and work on a plan to take their business to the next level.

Ghaith Dhaidan served nine years in the Canadian military before attending the boot camp at Dalhousie University in 2017. He credits the training to helping him launch his physiotherapist business in Ottawa and appreciates having his business showcased in this year’s campaign. “It’s amazing to see so much support generated through the Buy Veteran campaign. It draws attention to the amazing veteran-owned businesses across Canada.”

In addition to buying veteran, you can show your support for veterans and their businesses through Operation Entrepreneur’s new mentoring initiative. Graduates of POE’s boot camp are matched with successful entrepreneurs and business professionals who share their expertise and provide valuable perspective, advice and support to help veterans reach their personal and business goals. To become a mentor visit

About Prince’s Trust Canada

Prince’s Trust Canada is a national charity established in 2011 by His Royal Highness The Prince of Wales. Prince’s Trust Canada’s programs unlock potential in three key areas: providing entrepreneurship training for veterans and transitioning Canadian Armed Forces members, helping young people build confidence through employability programs, and supporting Indigenous communities as they revitalize and protect their languages.

About Operation Entrepreneur

A program of Prince’s Trust Canada, Operation Entrepreneur (POE) helps transitioning military and veterans become entrepreneurs by offering one-day workshops, seven-day boot camps, ongoing support and mentoring to build confidence, develop networks and launch successful businesses. Supporters of the program include the Government of Canada, True Patriot Love Foundation, BDC, TD Bank, LesLois Shaw Foundation, Sage Foundation, Dobson Foundation, VIA Rail, Accenture and Lockheed Martin.

Please contact André Garneau to arrange interviews with veteran business owners and Operation Entrepreneur spokespeople:

André Garneau – Manager, Marketing and Communications
647-355-3106 |

← Back to News